Design finds its purpose in rendering futures worth living in
I'm drawn to the ambiguous projects—where business goals are vague, the path isn't clear, yet you can sense the value early on. The messy ones where business objectives and user needs don't naturally align. Figuring out tensions is where the most interesting work happens.
I never did anything else but design. Over the years I've worked across different areas of design—started as an art director, finished my MA in Graphic Design, and gradually moved into User Experience and Strategic Design.
My real passion though is design education. For more than 10 years, I've been leading design courses, teaching university classes and running workshops. I also speak at design events when I get the chance.
I'm involved in the local and global design community—organizing conferences, leading meetups, and workshops. Design has the power to solve complex problems, but we need to find novel ways to do it together.
